Ask the Board – November 13, 2017 | DARLA MORSE

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What are some of the metrics of success for a non-ad-based digital signage deployment?”


We measure sales on the item assuming it was unique and could be tracked based on markets it was offered in. In addition, we monitor social media for feedback to get a better sense of engagement.

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Chief Information Officer
Arby’s Restaurant Group, Inc.

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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