Ask the Board – November 13, 2017 | DOMINIC DeSIENO

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What are some of the metrics of success for a non-ad-based digital signage deployment?”


I would say the biggest metric for success in a non-ad-based signage deployment would be the ‘impact’ it makes on the viewing audience. I have found myself simply standing and watching the display because it was either emotionally moving or simply visually amazing many times. There is a lot you can do with content, and if you’re going to deploy non-ad-based material, it needs to have an impact and be relevant to the people watching. People will notice, and then word will spread.

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Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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