Ask the Board – November 13, 2017 | FRANK COCCARO

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What are some of the metrics of success for a non-ad-based digital signage deployment?”


Digital signage reaches employees when they are most relaxed – in a break room, the EDR or even in the fitness center. Digital signs, with or without audio, can be well placed to instantly update employees on company news. A perfect vehicle to deliver information about benefits, health and safety, employee recognition, sales opportunities, events, holidays, activities, local weather, road closures and stock information for all employees.

The internal metrics shared through digital signage networks is often used to monitor the overall performance of a company. The displays are far more reliable than the old standard bulletin boards.

About Author

Executive Director of Multimedia
MGM Resorts International

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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