What are some of the metrics of success for a non-ad-based digital signage deployment?”
All of our signs are currently “non-ad-based” on campus. Most departments are “selling” the campus brand, and advertising what it means to be part of their discipline.
This means success is defined by:
1) Who and how many are looking at their content.
2) Interest generation … are people asking about it?
3) Are people being helped? The directory gives good information, etc.
Some signs are mostly for directory and wayfinding, while others are mostly for information (for instance, in the athletic venues). Hard metrics are not available. Anecdotal evidence seems to rule the day. The best feedback often comes when the sign malfunctions. Then we find out exactly who notices J