Ask the Board – November 13, 2017 | JOSEPH McQUEEN

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What are some of the metrics of success for a non-ad-based digital signage deployment?”


Our success for digital signage is typically measured in terms of conversion, or the percentage of people who purchase something versus all the people who come into the store. We don’t typically have any more key metrics established today. Since conversion is the most important factor, our business has focused primarily on seeing if we can move the needle with that.

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Senior Manager of Network Services
American Eagle Outfitters

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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