Ask the Board – November 13, 2017 | PAUL FLEURANGES


What are some of the metrics of success for a non-ad-based digital signage deployment?”

In a retail environment, an end user will look at sales lift whether or not items featured on the screens have seen an increase in sales. Given that digital signage is always on, retailers will look at both in store and website sales to determine sales lift. In an employee communications digital signage deployment, looking at response rates to calls for action embedded in messaging is one metric of success internal communication departments will look at when determining the effectiveness of content produced for the screens.  

These are just a few examples of how end users of non-ad-based digital signage deployments can gauge success. 

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Board of Directors, Executive Committee
Digital Signage Federation

Consultant Council

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