Ask the Board – November 13, 2017 | PENNY CARTER

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What are some of the metrics of success for a non-ad-based digital signage deployment?”


This is something that my company and I have been trying to understand over the past few months. Previously, we conducted paper surveys and in-person surveys with the non-wired workforce that watches the corporate news airing in break rooms and cafeterias. But is this really the best way to determine how well employee engagement is working? In the past, we have found that paper surveys were only filled out by two or three percent of the visiting employees. In addition, most shied away from speaking in person, though there have been some that were quite outspoken. With that being said, I would have to say that the best way to measure success of a non-ad-based digital signage deployment is to watch – watch the employees in the areas of displays to see if they are actually viewing what is airing on the screens. And, if they are, what parts do they appear to enjoy most? This approach has helped us mold our signage to bring better employee engagement.

About Author

Digital Signage Lead
Lockheed Martin

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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