Ask the Board – November 13, 2017 | SPENCER GRAHAM


What are some of the metrics of success for a non-ad-based digital signage deployment?”

Metrics in Higher Education that would be pertinent would be total number of individual deployments since inception.  Then another metric would be total deployments per year; also breaking down the “type” of deployments installed.  We would then look at percentage of growth and what our current demand for digital signage is for the next six months to a year out, based on projected budgets for our university clients.  We also measure client satisfaction and their own concept of Return on Objective (ROO).

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Manager of Operations, Information Stations, Interactive Video, Network & Web Services
West Virginia University

End User Council

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