What are some of the metrics of success for a non-ad-based digital signage deployment?”
Digital signage for employee communications can be guided using several Return on Investment (ROI) metrics.
- Percentage of employees reached metric can be used to evaluate current signage locations and identify key areas for new digital signs. This metric can be obtained using site and building occupancy data.
- Number of messages published can verify that content remains fresh and that digital signage is being utilized effectively.
- Content success rate can determine if the current content is beneficial to employees. This rate can be obtained using employee surveys. Asking for feedback and suggestions can build a solid content strategy for digital signage.
For digital signage to be sustainable, it is critical that signs are visible with fresh and relevant content. ROI metrics can be helpful in achieving these goals.