Ask the Board – November 14, 2016 | MARGIT KITTRIDGE

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In your opinion, what is the most lucrative aspect of outdoor digital signage?


Outdoor digital signage is growing in popularity due to its enhanced capabilities compared to traditional static billboards. In the age of data and technology, digital screens are becoming increasingly relevant to connect with on-the-go consumers. What is most lucrative about digital out-of-home is the ability to enhance urban living and people’s lives by displaying contextually relevant and timely messages throughout the day.

From a marketer’s perspective, investing in digital out-of-home is key to staying in touch with consumers who spend about 70 percent of their time outside, while close to 90 percent of shopping is still taking place in brick-and-mortar locations. Using the power of proximity technologies and location data, advertising messages can now be tailored to audiences passing by, making digital out-of-home an important component of a brand’s marketing plan.

About Author

Vice President, Digital Director
Intersection

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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