Ask the Board – November 21, 2016 | JONATHAN BRAWN


What questions do you wish you had asked before you started your first big project?

This is a tough one since there are a LOT of things that I think qualify. I’m going to borrow a question from a colleague of mine, and say “Why?” It’s an incredibly important question, as we need to be able to articulate why we are seeking to employ digital signage, how we will use it and what goal we are expecting to accomplish. Too many get into technology for technology’s sake, and that can lead to failure. It’s not enough to just have digital signage. We have to consider the purpose and how it will fit into our overall strategy. And KEEP asking “why?” until you run out of answers!

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Brawn Consulting

Industry Consultants Council

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