Ask the Board – November 28, 2016 | JONATHAN DODGE

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How do you approach content when using digital signage for something along the lines of an emergency alert?


An emergency alert is usually something that is typically a serious, unexpected and often dangerous situation requiring immediate action. Locations that have digital signage can leverage this network to bring attention to the situation quickly. Since the Internet connects most digital signage networks, the network owner can immediately change the content. However, the network owners have to also set the network up for success during these potential emergency situations. To do this, they must have pre-created content for situations like evacuations, fire, tornados, lockdowns and even unusual or unpredicted issues.  Depending on what content management system your company is using, you can set this up in multiple ways:

  • Have pre-created videos and or still images that you can schedule to your playlist, 
  • Use a template that can live on your playlist or schedule as needed,
  • Use data triggers that, if this happens, then the system will display this information.

Make sure that no matter how you set up your system, the content message is consistent. The network should clearly display the issue and the desired action that needs to be taken. Remember that this is an emergency, and we don’t have time to waste. Every moment matters during these situations.

About Author

EVP, Business Development
Freshwater Digital Media Partners

MEMBER OF THE DSE ADVISORY BOARD
Content Council

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