Ask the Board – October 2, 2017 | DAVID SALEME

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How can end users create a variety of compelling content for private networks without breaking the bank?”


Guest Contributor for June: Geoff Newton, Senior Graphic Designer, Columbus Regional Airport Authority

End users can create compelling and value-focused content in a variety of ways. Current generation content management software provides a great deal of flexibility in designing and developing individualized and dynamic layouts, as well as providing access to display information pulled from existing social media accounts or organizational websites. Developing a layout using these methods is an excellent way to “repurpose” an existing investment for display on a private network. This should all be done though by including, and at times, relying on existing in-house graphic designers if available. Not only will this ensure a clear and consistent message, but often times, quick-hit (30-sec) animations or videos can be created internally, with little-to-no cost depending on the platform it’s distributed/viewed on. If hiring isn’t in the budget, freelance designers can be found easily and are an affordable option rather than approaching an outside agency.

About Author

Senior Manager, Business Development
John Glenn Columbus International Airport

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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