Ask the Board – October 2, 2017 | GARY HARRIS

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How can end users create a variety of compelling content for private networks without breaking the bank?”


Content is always an issue for digital sign users. “Compelling” content is an even more challenging issue. Now let’s add cheap/free content that fits well into the context of your sign and your audience will be compelled. If it is something your sign audience cares about, and it is interesting, then it will be compelling. So you can create content yourself (for the cost of your time) with an Adobe product, or with Microsoft PowerPoint.  

Pointers:

  1. Keep it bright, with bold colors.  
  2. Keep the number of words to a bare minimum.
  3. Add some motion/video if you can.  

Finally, someone “in house” might be creating content for advertising or marketing that you can use to liven up your sign.

 

About Author

Digital Video Engineer
Notre Dame

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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