Ask the Board – October 2, 2017 | JESSE BREIDINGER

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How can end users create a variety of compelling content for private networks without breaking the bank?”


End users don’t have to break the bank to have compelling content for their digital signage solutions.  In the foodservice industry, one great way to get high-quality, effective content at low cost is partnering with their vendor partners.  For example, Coca-Cola has several resources in place to provide their customers with high-quality digital content promoting Coca-Cola products served with a wide variety of food items.  End users should be sure to discuss digital content opportunities with all of their partners. In some cases, these partners may invest their own funds to help support custom and/or new digital content for the end user.

About Author

Senior Manager, Commercial Leadership
The Coca-Cola Company

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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