Ask the Board – October 2, 2017 | JOSEPH McQUEEN

0

How can end users create a variety of compelling content for private networks without breaking the bank?”


As a retailer, we’re at an advantage of already creating “paper” content for our stores. We will translate some of this into digital content for our stores with digital assets. We’ve recently been working on translating Twitter, Facebook, and Instagram feeds into something we can use on both large and small displays. Given the right hashtags, it gives many customers the ability to connect socially with our brand in-store as well as connect globally with our brand. We are testing a mix of HTML5 and digital signage providers to assist in deploying this. In this manner, we actually have our customers creating content for us.

About Author

Senior Manager of Network Services
American Eagle Outfitters

MEMBER OF THE DSE ADVISORY BOARD
End User Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.