Ask the Board – October 2, 2017 | MICHAEL DWYER

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How can end users create a variety of compelling content for private networks without breaking the bank?”


Content does not have to be expensive.  There are a few ways to produce content quickly and efficiently:   

  1. Repurpose and reuse content from other channels.  Leverage b-roll, art and imagery from other platforms as a starting point.  
  2. Use your tools to create templates to dynamically populate images and text.  By producing a set of templates one time, the time and effort needed to update or create a new asset is drastically reduced.  Key thing to remember is to plan for how you want to use the template, so that you only have to build one time. 
  3. Work with your partners who may have content that can be leveraged or versioned for your platform.  If you have a co-branded effort or items that other people may already be talking about, see if you can leverage the asset directly or get the source files to edit for your purposes.   There is a lot of great content out there, so you don’t always have to start from scratch.

About Author

Senior Marketing Manager – Digital
Subway

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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