Ask the Board – October 2, 2017 | RICH MORRIS

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How can end users create a variety of compelling content for private networks without breaking the bank?”


  • Ensure that the purpose of each screen is identified in advance and content is designed according to that purpose
  • Draw attention to how great your hotel bar or restaurant is and what’s unique about it. Feature special deals
  • Ensure that content is suited to the appropriate location and audience. (i.e. Don’t use screens that are heavy on text in locations where the audience will never stand and read)
  • Elevator signage in hotels needs to be kept simple and direct. People only have 5 to10 seconds to typically catch/read the message (if that)
  • Ensure as much dynamic content is used as possible, such as social media, , video, animation, etc.
  • Certain locations and audiences require fast screen refresh rates

About Author

Director, Hotel and Resort Operations Systems
Hilton Worldwide

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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