Ask the Board – October 23, 2017 | BRAD SAVAGE

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What are the unique requirements/challenges of installing a mobile digital signage network?”


Though we do not deploy our digital signage network in mobile environments, some of the challenges we face with our digital signage network are applicable to mobile situations.

Our digital signage network requires an Internet connection so we can display live content and dynamically update content on-demand. Though we typically utilize DSL or cable lines to provide our digital signage network with the needed Internet connectivity, we sometimes install our network in locations where terrestrial options are not available. A mobile environment is going to present the same challenge, since a DSL or cable line is not going to be a viable solution to provide Internet connectivity to a mobile digital signage network. In situations where a DSL or cable line is not available, we utilize cellular modems that provide Internet connectivity over the air via cellular networks. These cellular modems are an ideal solution for a mobile digital signage network, as they provide reliable connectivity wherever a cellular network is available.

One of the additional challenges we face is the visibility of our digital signage network in non-optimal conditions, most frequently dealing with glare, physical obstructions and wide viewing angles. Mobile digital signage networks have to address the same issues, as customers’ viewing angles will be varied and ever-changing, and glare from light fixtures and/or the sun (on buses, cabs, etc.) will be a continuous problem through the day. Our solution to the challenges is two-fold. First, we install multiple displays to optimize visibility for our customers. This practice ensures that if a viewer is not able to see one of our displays for any of the above reasons, there will be another one with which they can engage. The second solution we have implemented is to use screens that have been specifically developed for digital signage purposes. Whereas regular screens (such as TVs) are not designed for viewing in sub-optimal conditions, professional digital signage displays have increased viewing angles, image quality and brightness. These increased technical capabilities enable our signage to overcome the challenges presented by the environment in which we are installed. 

 

About Author

Vice President and Executive Director
Motor Vehicle Network

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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