How are smart cities and the IoT changing the future of DOOH?
Smart Cities and the IoT are changing DOOH by allowing media sellers and buyers to take advantage of better targeting capabilities. Data generated from smart devices along with more and more Wi-Fi hot spots, beacons and web cams can enable connected digital displays to run content that changes based on conditional triggers in near real time. By using these data sources at the right time and right place, audiences can be hyper targeted in ways that seemed like science fiction just a few years ago. At Clear Channel Outdoor, we are always looking to embrace emerging technologies like those found in Smart Cities and the IoT to better help advertisers reach their audiences efficiently and with impact.