Ask the Board – October 30, 2017 | MARGIT KITTRIDGE


How can the digital signage industry support so many CMS solutions, and what is the future for our industry relative to CMS solutions?”

The ideal CMS solution depends on the type of business or vertical it will support, and the short-term and long-term requirements defined by its business model. For example, CMS requirements for a retail store or a university can be vastly different from running an advertising-supported digital out-of-home network on the streets of New York or in a transit station in Chicago. The most advanced digital-of-home CMS solutions not only manage your content on screen but help with your digital inventory utilization and revenue generation. In the ever-changing world of digital signage and digital out-of-home, we also have to take into consideration future technology solutions and the ability to support a growing network across multiple markets and screen formats.

The key attributes for an advertising-supported digital signage CMS solution that is scalable, relevant and futureproof are as follows: cloud-based back-end infrastructure; device management platform with flexible API integrations; compatibility with multiple OS systems; open-source infrastructure for easy integration with third-party vendors; support of latest technology for dynamic ad serving – HTML5, full motion, interactivity, proximity sensors; ability to ingest data for enhanced audience targeting and automated ad-serving platform for efficient selling and buying process.

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Vice President, Digital Director

Out-of-Home Network Council

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