Ask the Board – October 31, 2016 | ADAM FELDMAN


What are your top three takeaways from a digital signage overhaul?

In general, based on the size and scale of this overhaul, there may be lots of other potential variations to these takeaways, but my top three are:

  • Did the system overhaul meet your customer’s expectations? Are they getting the results they were expecting out of the system both in functionality as well as user experience?
  • Did the system overhaul meet your technical expectations?  Is the system easy to use, stable and easy to support from a maintenance perspective?
  • Did the system overhaul meet any financial goals established as part of the overhaul /implementation? This would largely be in the form of an ROI that may have been defined for the project. I know that in some of our cases for installing locations, we are reducing costs for labor and printing when we replace with a digital sign.

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Executive Director, Audio Visual Systems and Digital Media Distribution
MGM Resorts International

End User Council

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