What are your top three takeaways from a digital signage overhaul?
I would not say we have embarked on a comprehensive Digital Signage overhaul. However, on a select basis in specific areas for certain use-cases, we have consistently upgraded our digital signage capability. We have a wide variety of use cases for digital signage, and in our operating environment, ‘one-size’ truly does not ‘fit all.’
I would say the main takeaways have to do with the importance of:
- Practical durability, particularly for outdoor implementations and operational ease of maintenance.
- Maintaining easy visual clarity in a variety of ambient lighting conditions, spanning from indoor to outdoor situations and outdoor being particularly challenging at times.
- Ability to control and affect content remotely from a centralized perspective.
- Achieving a manageable cost and sourcing model that allows for life-cycle management and anticipated technology refresh.