Ask the Board – October 31, 2016 | AMY SHAW

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What are your top three takeaways from a digital signage overhaul?


At McCarran International Airport, we did not “overhaul” to digital signage but have been incorporating digital signage by adding locations to the existing signage program.

Benefits:

  1. Opportunity to sell more advertising in individual displays with the potential for generating increased revenues.
  2. Ease of updating ad changes.
  3. Reduction in installation costs to potential advertisers.

About Author

Airport Concession Manager
McCarran International Airport

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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