What are your top three takeaways from a digital signage overhaul?
It’s said that content is king, and in my experience, it truly is. People need to break out of their ‘PowerPoint’ state of mind and think more like television programmers. They need to think in a realm of what is going to play when and where, for how long and how often. This seems to be the hardest part of my job to explain. You can’t just have the same messaging 24 hours a day every day. And it MUST be relevant to where the viewer is and what he or she is doing.
It never fails… the customer will love the signage and come back and ask you to add more screens. Plan for phase two and beyond when you are doing phase one. Being able to easily scale the project and add to it will save you lots of frustrations in the future.
This applies to both the hardware and the software. If you’re not servicing your hardware and upgrading your software regularly, you’re making a big mistake. Keeping any input devices clean and keeping your digital displays functional is necessary if you want to keep using them. The physical hardware you use in your displays may not need to be replaced very often, but it should be cleaned regularly and inspected for damage or wear. The software you use determines how efficiently and effectively your message gets across to your customers. Technology changes fast, so keeping software updated will help deliver the best customer experience.