What are your top three takeaways from a digital signage overhaul?
1) The first and most obvious benefit would be to upgrade hardware (displays and media players), which would provide sharper images at reduced power for greater reliability.
2) Here at Metro, an overhaul would allow us to standardize on a single hardware and software platform. Our current signage projects are the result of years of separate projects implemented at different times in support of various rail stations and real estate projects. As a result, we must support a mix of dissimilar systems, which makes support a much bigger problem than it needs to be.
3) Lastly, because of the decrease in pricing, an overhaul today would provide the opportunity to implement larger and/or more displays thus increasing our ability to disseminate information and enhance the customer experience as well as increase advertising revenue.