What are your top three takeaways from a digital signage overhaul?
- Get the right partner.
If you’re overhauling digital signage, there is going to be a lot of strategy required. From my experience, one must have the right partner(s) in place to manage this process. An overhaul can include changes to hardware, software and content. I have found success with using one partner to help manage all moving pieces. Some call this “one throat to choke,” but I find that many synergies and learnings evolve this way. This partner would also manage the “demolition” of an existing system and the installation of the new.
- Understand the goal.
There has to be a good reason to completely overhaul a digital signage system. Make sure that all players understand the goal of the project. For example, a goal of being cutting edge and innovative is much different than a financial goal of getting a high return on investment. Different decisions will affect the overall outcome depending on the end goal.
- Content is key.
Overhauling digital signage does not always need to involve an entirely new system of hardware. Sometimes, a fresh coat of paint can do the trick depending on the end goal. If hardware is in place and budget is tight, take a look at the option to overhaul the content by investing more funds into making it top quality and strategic.