Ask the Board – October 31, 2016 | JOSHUA GOODWIN

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What are your top three takeaways from a digital signage overhaul?


Usually, when overhauling your digital signage platform, you have the luxury of time. That is to say, it is normally something proactive. Because of this, you have the distinct advantages of planning, researching and testing your prospective purchase.

The first step in an overhaul, and one that should never be overlooked, is planning.  What is your budget, timeframe and scope for the project?  Decide now if you’re just going to replace the displays. Or, is coordination with a facilities team a bigger part of the renovation.  In a retail location, swift completion of renovations and overhauls means you are sooner to move product, where coordination is key to this end.

The next step to consider when overhauling your digital signage is research.  This is vital in the scheme of refitting. Chances are the model of display you have is now obsolete, and technology has moved ahead enough to warrant analysis. There might be new and improved ways to send your signal as well as more advanced audio options.  Newer displays may also necessitate different mounts. Lastly, you may want to research projectors as they’ve come a long way too.

This leads me to my last but equally important step.  Lab tests. To be able to test your product before commitment is essential. Most, if not all, manufacturers will ship a sample for you to do this. Put the display through its paces. Run it 24 hours a day, seven days a week. Try as best as you can to create real world scenarios and challenge the unit.  Take note of the picture quality, viewing angle, how it performs in varied lighting situations, where the input ports are, etc. All of this will help in your purchasing decision.

You can be sure that overhauling your digital display platform can be a formidable task, but with a little planning, some research and extensive testing, your decision should be an easy and profitable one.

About Author

Digital Media Specialist
Eileen Fisher, Inc.

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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