Ask the Board – October 31, 2016 | PATRICIA MITRANO


What are your top three takeaways from a digital signage overhaul?

An overhaul or upgrade of a digital signage system needs a strong focus on strategy, technology and connection/relevance. The good news is that there is an opportunity to analyze, review and improve on what has worked previously.

Take a strong look at strategy. Does content reinforce and tie into the marketing and media campaigns? Tweak everything from content design and brand representation to reasons behind the perceived need for a digital presence.

Make certain the technology is reliable for 24/7 play, has easily programmable content management and has a vibrant screen that will make an impression. The bonus is that, with today’s improved technology, almost anything that is desired can be achieved.

Think about the psychology of motivation and whether or not your digital signage will be relevant and make a connection with your audience. Will it draw them in, and is it exciting or will they learn something from it? Think about what makes social media so addictive and work to captivate, motivate and exceed expectations.

About Author

Director of Visual Communications
Newark Beth Israel Medical Center

End User Council

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