Which end-user verticals show the most potential for growth? Are there any that are at risk of diminishing or drying up?”
In the Amazonian world in which we live, the traditional vertical business segmentation lines of demarcation are blurring. One could argue they were completely obliterated with Amazon’s recent acquisition of Whole Foods. I believe the convergence of retail, grocery and the QSR/Fast Casual markets represents tremendous growth opportunities for the broader digital signage market. Sustained growth will require further integration of digital signage with proximity marketing, supply chain/inventory management and the broader spectrum of connected devices, data consolidation with AI and recommendation engines. The constant driving force behind these opportunities is not the technology but the expectations of the digitally empowered shopper.