ASK THE BOARD: Outdated Advertising Elements

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What advertising trends, themes or design elements do you see as being on their way out and why?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Travis Kragh

“Advertising design trends will always come and go, but one element of digital signage that could be on its way out the door (or at least in line for a major reduction in usage) is “image-based content.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by John Rabasa

“The perfunctory hashtags for brand campaigns are on their way out. Or, more broadly speaking, the practice of getting consumers to share their brand allegiances in non-spontaneous moments is losing favor.”
JOHN RABASA
Creative Director & Experience Strategist
Infusion
 

Read the Answer by Christina Radigan

“When digital signage and place-based networks were in their nascent stages, getting access to advertising content relied heavily on using those developed for television…”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

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