Ask the Board – September 12, 2016 | DANIEL ORME-DOUTRE

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Why do you think we’ve seen an increase in focusing on displays and hardware rather than concepts and communication?


We have always lived in a technology-feature sales market. Unfortunately, data and stats speak more than usage and concepts. While I haven’t seen any data on an ‘increase focus’ on hardware, it’s always been at the forefront of tech advertising to mention more resolution, more pixels, more power, thinner bezels, lighter frames, brighter colors, etc. Concepts and communication don’t always need the new hardware features and thus slow down sales. All in all, it’s important to know why you are buying something rather than what you are buying.

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Media Solution Architect
Microsoft

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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