Ask the Board – September 12, 2016 | JENNIFER ARANI

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Why do you think we’ve seen an increase in focusing on displays and hardware rather than concepts and communication?


When looking to set up a digital signage network, it is easy to get caught up in all the hardware and screen options because there are so many lovely new gadgets on the market. I think we are all guilty of this from time to time. As digital signage experts, it is very important to remind our stakeholders and customers that creating a content strategy first will keep them on track when shopping, and possibly save them from getting pulled into buying more than they need.

About Author

Digital Signage Coordinator
Farmers Insurance Group

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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