Ask the Board – September 12, 2016 | JENNIFER ARANI


Why do you think we’ve seen an increase in focusing on displays and hardware rather than concepts and communication?

When looking to set up a digital signage network, it is easy to get caught up in all the hardware and screen options because there are so many lovely new gadgets on the market. I think we are all guilty of this from time to time. As digital signage experts, it is very important to remind our stakeholders and customers that creating a content strategy first will keep them on track when shopping, and possibly save them from getting pulled into buying more than they need.

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Digital Signage Coordinator
Farmers Insurance Group

End User Council

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