Ask the Board – September 12, 2016 | JOEL ALLARD

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Why do you think we’ve seen an increase in focusing on displays and hardware rather than concepts and communication?


Generally speaking, my sense is that there are creative professionals and advertising agencies sharing their digital and interactive experiences in different venues than where solution providers and industry experts tend to share. If the technology/solution provider is the one telling the story, it would make sense that it’s told in a light that showcases the product or service.

Also, there are many great experiences out there that are not publicly talked about at all, or may not even be public-facing.

About Author

Senior Business Partner, In-Store Digital
Target

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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