Ask the Board – September 12, 2016 | PATRICIA MITRANO


Why do you think we’ve seen an increase in focusing on displays and hardware rather than concepts and communication?

Displays are almost limitless in size, shape and the opportunity to deliver an amazing “Wow” to the viewer. The possibilities are endless, whether it’s for buildings, columns or staircases. Almost anything can be a display. It is easy to get lost in the excitement that technology presents. No matter the screen, the concept and communication behind the display continues to be the critical element to determining the success of an installation.

A carefully planned content concept and communication strategy is harder to construct and less glamorous. As each project has its own unique set of goals and objectives, this first step in any digital signage project is unique and not as ubiquitous in its discussion, especially online.

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Director of Visual Communications
Newark Beth Israel Medical Center

End User Council

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