Ask the Board – September 12, 2016 | PENNY CARTER


Why do you think we’ve seen an increase in focusing on displays and hardware rather than concepts and communication?

There has been an increase in focus on displays and hardware used for digital signage recently. In the past, the primary focus of digital signage leaned toward concepts and communication. In some respects, this trend does not make a lot of sense since it is my opinion that the content of digital signage is the main purpose. Due to the rapid change and improvement in hardware, especially in the display realm, much more focus has been given to this type of equipment. I believe that, with the inception of 4K and 8K, the changes to displays will more than likely slow allowing for more focus to be given to concepts and communication.

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Digital Signage Lead
Lockheed Martin

End User Council

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