Ask the Board – September 12, 2016 | WAYNE ROREX

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Why do you think we’ve seen an increase in focusing on displays and hardware rather than concepts and communication?


I feel that the focus on displays and hardware, rather than concepts and communication is because it is easier to sell the “wow” factor to the administration.

If I produce great content with advanced control, it would be considered a good job. If I show them a massive curved screen display with a video of a dog catching a Frisbee, then I am a hero. The people who are involved with the projects understand the purpose of signage, but sometimes the people with the budget want the newest and biggest display. I feel it is a balance of catching the eye and delivering the message. Both are dependent on the other.

About Author

Management Analyst
City of Los Angeles

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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