Ask the Board – September 25, 2017 | STEVE GLANCEY


Do trends like 3D, VR and AR offer content producers more or less flexibility for expressing their message? Why or why not?”

In general, I think 3D, VR and AR trends offer producers more flexibility since it usually amounts to new tools, new canvases, new distribution opportunities and I’d argue, new audiences. 

I do want to say, however, even though this is not a part of the question, that sometimes more options and flexibility is not a good thing. The “flashiness” of these new trends can distract from the content doing its ultimate job, which is to drive the audience toward the ROO or ROI of the network. 

Therefore, by all means, explore these new trends. Just make sure that there is good business sense behind doing so.

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