Ask the Board – September 26, 2016 | RYAN POSTEL

0

Is Return on Investment (ROI) or Return on Objective (ROO) ultimately more important and why?


As a mission-driven company, alignment along objectives is critical in our environment even when making low-level decisions around our signage network. We operate on the belief that when you are consistent and create meaningful objectives, the return on investment will closely follow suit.

About Author

Director of Media
Outcome Health

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.