Ask the Board – September 29, 2016 | FLOYD APPLEMAN


Are there any appropriate applications for consumer displays in your experience? Why or why not?

In the QSR space, no consumer displays are appropriate.  We run our displays in unfriendly environments with a variety of debris. Consumer displays are not meant for 24/7 operation and have too high of a potential for failure under these conditions.  Spending money on quality commercial displays has proven to pay off for Wendy’s with some of our installs approaching five years with a very small percent of failures.  Consumer displays may seem like a cheap option during installs, but the possibility of failures for our digital menu boards during peak sales or the interference of restaurant operations if equipment needs to be replaced frequently is not worth the cost savings.  

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Manager, Technology Development
The Wendy’s Company

End User Council

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