Ask the Board – September 29, 2016 | JOEL ALLARD

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Are there any appropriate applications for consumer displays in your experience? Why or why not?


One of the most appropriate uses of consumer displays is a live TV wall displaying the televisions for sale, which are commonly found in a mass-merchant or large discount retailer.

There are occasions where a consumer-like TV works within an experience, like part of a living room or home environment. Ideally, those applications are best served by using commercial-grade displays that give the same look at a television, but are designed to run retail hours.

While commercial-grade displays can be far more expensive than a consumer display, the picture is almost always superior, and they will last much longer.

About Author

Senior Business Partner, In-Store Digital
Target

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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