ASK THE BOARD: Signage That Respects the Environment

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How can you make digital signage environmentally respectful?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Ian Dallimore

“We live by the Golden Rule, and it’s imbedded in our mission. Our goal is to leave every place that we’re privileged to operate in better than the way we found it.”
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company
 

Read the Answer by Steve Dawson

“Any environmentally respectful digital signage program begins with the technology selection process. We seek out Energy Star certified systems, especially if we are looking to achieve LEED Certification.”
STEVE DAWSON
VP, Emerging Experiences – SapientRazorfish
 

Read the Answer by Rick Robinson

“There’s the hardware piece of it: cleaner design, less clunking up of space, increased energy efficiency, proper brightness, etc. Then, there are the placement and orientation decisions: Is it the right size for its space?”
RICK ROBINSON
Managing Partner, Services – Billups
 

Read the Answer by Ryan West

“Many digital signage customers may not realize it, but Energy Star has created new categories within the last few years for professional displays and digital media players. Products that have this Energy Star rating have been…”
RYAN WEST
Director, Global Equipment Engineering
The Coca-Cola Company
 

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