ASK THE BOARD: Tips for Attending Digital Signage Expo 2017

What tips would you give to first-time attendees at Digital Signage Expo?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Joel Allard

“Spend some time going through the website ( well before the show, and set some priorities on what you want to take away from it.”
Senior Creative Specialist, In-Store Digital – Target

Read the Answer by Doug Anderson

“Take a few minutes to check out the Education Planner & Show Guide. There are so many seminars and roundtables, you won’t possibly be able to attend them all so it’s vitally important to schedule…”
Senior Director – Digital Strategy and Innovation
LA Metro Transit

Read the Answer by Floyd Appleman

“Stop at every booth, and talk with everyone you can. Will you be busy and tired by the end of the day? Yes. Will you add more value than you can possibly imagine to yourself and employer?”
Manager, Technology Development – The Wendy’s Company

Read the Answer by Jennifer Arani

“Wear comfortable shoes! You will be doing so much walking in a short period of time, so be prepared to walk your feet off. There are so many wonderful vendors and products to see…”
Digital Signage Coordinator – Farmers Insurance Group

Read the Answer by David August

“My advice is to create a list of things you would like to review while you’re at the show. There can be a lot to take in so be sure to have a plan. Be sure to sign up for classes…”
Manager, Venue Technology & Production
Maple Leaf Sports Entertainment

Read the Answer by Jesse Breidinger

“Do your research! Make sure you understand what exhibitors will be on the floor and what workshops and sessions are available. You need to build an agenda customized to your needs that contains a healthy balance of time…”
Senior Customer Marketing Manager – The Coca-Cola Company

Read the Answer by Algernon Callier

“Visit the conference website, and have a look at the list of exhibitors. Identify interesting target firms you would like to visit and explore in advance.”
VP | Strategic Innovation & Emerging Technology
Universal Parks & Resorts

Read the Answer by Penny Carter

“Being a first-time attendee to Digital Signage Expo (DSE) can be overwhelming. The first thing I would say is download the DSE app to your phone or mobile device. The app will help a first-time attendee stay on track.”
Digital Signage Lead – Lockheed Martin

Read the Answer by Lawrence Chang

“There is a lot to see and attend at DSE, and it can be overwhelming, especially if you’re not sure what to look at and who to listen to in terms of speakers. With that in mind, here are a few tips that I hope may be helpful…”
Director, IT – Calgary TELUS Convention Centre

Read the Answer by Ian Dallimore

“I’ve been attending DSE for more than seven years now, and it has become one of my staple conferences each year. I’ve enjoyed watching it grow from a conference focused on the technology and electronic side to innovation, brands and technology.”
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company

Read the Answer by Dominic DeSieno

“Wear comfortable shoes and plan ahead!!!! The expo is big, and there are lots of things to see and do. You can easily get overwhelmed and run out of time. The website provides a schedule of events, map of the expo floor and a list of vendors.”
Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

Read the Answer by Len Dudis

“First, I would advise first-time attendees to check in at the Digital Signage Federation booth at the show. The Digital Signage Federation (DSF) is an independent, not-for-profit industry association that is focused on providing education and support for anyone navigating the digital signage industry.”
CIO – Grupo Vidanta

Read the Answer by Kim Dwyer

“Consider using social media to network ahead of the show with others from the industry. You can do this by connecting with board members or presenters if you aren’t familiar with other attendees.”
Corporate Communications Senior Account Manager – Nationwide Children’s Hospital

Read the Answer by Michael Dwyer

“Have a plan. Know who and what you want to see, and make sure you make time to do so, be it on the floor or in the seminars.”
Senior Marketing Manager, Digital – Subway

Read the Answer by Adam Feldman

“My advice to first-time attendees to DSE is to do research ahead of time and make a plan as to what their objectives are at the show. Staying focused is key as with most shows of this nature.”
Executive Director, Audio Visual Systems and Digital Media Distribution – MGM Resorts International

Read the Answer by Paul Fleuranges

“When I attended my first Digital Signage Expo several years ago, I ran around ‘like a chicken without a head’ as the saying goes. I ran myself so ragged, I got physically ill.”
Vice President, Corporate Communications – New York City Transit Authority

Read the Answer by Cheryl Flohr

“There is something for every type of digital signage user at the expo. Whether you are a small store planning to install point-of-purchase, a university or corporation with multiple facilities and a diverse audience or a sports stadium using signage…”
Director, Communications – Parker Aerospace

Read the Answer by Mark Geiger

“Digital Signage Expo is a great event that gets better each year. Take advantage of as many classes, floor demos and presentations as you can while you are there. DSE is all about establishing relationships, learning and finding solutions.”
Associate Director, Marketing & Business Development – Georgia World Congress Center

Read the Answer by Joshua Goodwin

“I would say that the first thing is to download the DSE Mobile App. You can learn about it at the following link…”
Digital Media Specialist – Eileen Fisher, Inc.

Read the Answer by Spencer Graham

“Wear comfortable shoes to walk the showroom floor. It will be a long day on your feet, and consider a small backpack to carry any literature or takeaways you might pick up during the time at the conference.”
Manager of Operations, Information Stations, Interactive Video, Network & Web ServicesWest Virginia University

Read the Answer by Gary Harris

“For anyone doing digital signage of any kind, you should very seriously consider going on the guided installation tour on Tuesday around Vegas. It’s a “must” at least once.”
Digital Video Engineer – Notre Dame

Read the Answer by Jerry Harris

“Assess your company’s digital signage business strategy and how it aligns with your current business and what role it will play in the business’ future. By taking a little time to understand how best to use the system, a self-assessment could be extremely valuable.”
Senior Director, Exhibits Graphics & AV Services – Georgia Aquarium

Read the Answer by Joshua Johnson

“From my two previous occasions attending the Digital Signage Expo, I have found it to be an enriching experience full of valuable learning and networking opportunities. From a retailer perspective, I would recommend walking the exhibit hall…”
Sr Marketing Manager, Digital Innovation & Strategy – AT&T

Read the Answer by Thomas Kunka

“As a member of the board and a veteran attendee of Digital Signage Expo, I am often asked what advice I would give to first-time attendees. Such advice is important as newcomers can easily be overwhelmed…”
Senior Application Specialist – University of Illinois at Urbana Champaign

Read the Answer by Terry McFarland

“Prioritize as much as possible based on your needs, but also look at things that seem way out of your responsibilities. Think of this as a formula that’s two parts known and one part unknown…”
Manager, Disney Information Design & Experience
Walt Disney Parks & Resorts

Read the Answer by Joseph McQueen

“Attendees should be prepared to understand what they want to get out of the conference.”
Senior Manager of Marketing Solutions
American Eagle Outfitters

Read the Answer by Jennifer Merrill

“Make a list of goals for your visit, attend educational sessions and workshops that align with your goals, review exhibitor list ahead of time and make sure to visit these locations, and network!”
Program Manager – Amazon

Read the Answer by Patricia Mitrano

“As a first-time attendee of the world’s largest trade show of digital display and interactive technologies, there will be many entertaining opportunities to distract you from your goals.”
Director of Visual Communications – Newark Beth Israel Medical Center

Read the Answer by Rich Morris

“The Expo can be overwhelming for first-time attendees, so if possible, remain focused as to the purpose of why you’re attending the Expo and what you are specifically looking for. If possible, get a shortlist of companies and research them a little ahead of the Expo.”
Director, Hotel and Resort Operations Systems – Hilton Worldwide

Read the Answer by Daniel Orme-Doutre

“Like any convention or event, go with a plan. What are you looking for? With whom do you want to network? The free networking and awards events are perfect for the outgoing or even the timid to meet new industry users and experts.”
Senior Content Publishing Manager – Microsoft

Read the Answer by Jim Riley

“This will actually be my first time attending the Digital Signage Expo, and I’m extremely excited and looking forward to the experience. I’m sure I’ll have an easier time answering this question after the event but for now here’s what I’m hoping to discover.”
Director of Marketing – Columbus Blue Jackets

Read the Answer by Wayne Rorex

“My advice is to think of DSE like a great buffet and each exhibitor like a food station. You are going to walk in very hungry, and your first instinct might be to stay and eat at the salad bar because they have things…”
Management Analyst – City of Los Angeles

Read the Answer by David Saleme

“I would suggest a few tips for a first-time attendee to the Digital Signage Expo. First, planning is key. Six years ago, when I attended my first DSE, it was a last-minute decision created by an unplanned knowledge gap in our organization…”
Manager, Business Development – Columbus Regional Airport Authority

Read the Answer by Allegra Sandelli

“There are many great and informative aspects of DSE. Here are a few tips for those who are attending for the first time…”
Senior Vice President, Marketing
TD Bank, America’s Most Convenient Bank®

Read the Answer by Ralph Schorbach

“It is that time of the year, and the energy of DSE’s approaching show is in the air! In just a few short weeks, we will all converge in Vegas to see the latest cutting-edge technology and solutions for digital signage and its related industries.”
IT Manager – Fairplex

Read the Answer by Amy Shaw

“Since I have never attended DSE, I don’t have any tips for first-time attendees. However, it would seem that digital signage companies would have the opportunity to see the latest and greatest in technology.”
Airport Concession Manager
McCarran International Airport

Read the Answer by Jessica Stevens

“Network with folks as much as possible. It’s amazing how many people are in similar situations to yourself.”
Senior IT Deployment & DS Capability Manager – Best Buy

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