ASK THE BOARD: Touch Interactivity

How has touch interactivity evolved over the past few years, and what are some important things to consider today before implementation?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Jonathan Brawn

“Touch has become a major part of any modern digital signage strategy, simply out of necessity. The potential audience has a tendency to ignore traditional signage the more they are exposed to it and pay attention to their phones as they move through a space.”
Principal – Brawn Consulting

Read the Answer by Lyle Bunn

“Touch is very engaging with digital media, and the great advances have been in the hardware/firmware technologies for touch and highly responsive media playback. At the same time, viewers that have learned through web browsing…”
Advisor, Analyst, Educator – BUNN

Read the Answer by Ignaz Gorischek

“Touch interactivity has become sleeker and cleaner from a design POV. However, the ‘Why’ and ‘Where’ do not seem to have gained much traction. There are so many factors to consider.”
Vice President, Retail – CallisonRTKL

Read the Answer by Patricia Mitrano

“Touch interactivity can make an experience attention-getting, entertaining and unforgettable. Once fussy, expensive to implement and incompatible with existing technology, there are now more intuitive…”
Director of Visual Communications – Newark Beth Israel Medical Center

Read the Answer by Margot Myers

“In the early days of interactive displays, the content was relatively simple. Initial uses were for things like wayfinding in a shopping mall or figuring out when the next train to Trenton was leaving.”
Global Marketing & Communications – The Platt Retail Institute

Read the Answer by Jeff Porter

“About the only thing that has changed in the last few years with touch in the kiosk/digital signage space is the size of the screen. The apps are quite similar. Screens that were 15 inches in the past are 40 inches and larger these days.”
Founder & CEO – Porter Digital Signage

Read the Answer by Adrian Weidmann

“Interactivity enabled by screen ‘touch’ technologies, like any technology, continues to evolve and improve in both quality and reliability while getting less expensive. The most dramatic evolution has been the creativity of the content…”
Founder & Principal – StoreStream Metrics, LLC

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