ASK THE BOARD: The Value of Video-Agnostic

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Can you explain video-agnostic planning and its value in layperson’s terms?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“Short Answer: Video Agnostic Planning means preparing video for delivery across multiple devices, screen sizes and delivery platforms.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Margit Kittridge

“Video-agnostic planning refers to allocating video dollars and impressions to any video delivery platform regardless of screen or device format to reach the on-the-go consumer.”
MARGIT KITTRIDGE
Vice President, Digital Director – Intersection
 

Read the Answer by Bryan Meszaros

““Agnostic” is a term that is still relatively new to planners and being redefined as consumer media consumption habits change. In short, it’s the planning for distribution of a campaign across various OOH channels (mobile, digital, web, etc.) without a specific design intent for one.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Daniel Orme-Doutre

“CEO of Kinetic North America David Krupp said it best: “In this new age, all screen views – whether they be mobile, online, broadcast, etc. – are comparable in value.” People statistically spend more time out of home.”
DANIEL ORME-DOUTRE
Senior Content Publishing Manager – Microsoft
 

Read the Answer by Christina Radigan

“Video agnostic planning is the concept of placing a video spot across multiple media platforms or screens such as TV, computer, mobile device or digital sign to reach the multiscreen-centric consumer.”
CHRISTINA RADIGAN
Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Adrian Weidmann

“The media placement and buying community have evolved to monitor and value online and then mobile screens in addition to foundational broadcast media. Digital out-of-home or placed-based displays have never been truly accepted and valued by the media buying community.”
ADRIAN WEIDMANN
Founder & Principal – StoreStream Metrics, LLC
 

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