ASK THE BOARD: Vertical Growth

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Which end-user verticals show the most potential for growth? Are there any that are at risk of diminishing or drying up?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“In my opinion, the current end user verticals that are growing the fastest are retail, QSR and corporate. QSR is going to continue to be dominant due to the regulations (even with the delays).”
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Lyle Bunn

“All business-to-consumer (B2C) categories continue to be robust, and in particular, those needing to reinvent the customer experience to stay relevant such as retail (fashion, jewelry, sporting goods, cosmetics), hospitality and automotive.”
LYLE BUNN
Advisor, Analyst, Educator – BUNN
 

Read the Answer by Ignaz Gorischek

“We are seeing more end-user verticals with challenges than not. We all know what is happening to the Big Box stores—closings, downsizing, right sizing or whatever you want to call it.”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Travis Kragh

“Many verticals have shown growth in digital signage, but few have burst onto the scene like retail. With the rapid adoption of online shopping, that growth is poised to continue.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Margot Myers

“Two verticals that still have significant room to grow are corporate (employee) communications and educational institutions. Because it’s harder to prove a direct ROI in these environments…”
MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute
 

Read the Answer by Jeff Porter

“Digital menu boards have been the “gold rush” of digital signage for a few years now. Most of the major chains have already adopted digital menu boards nationwide (with the exception of Subway…”
JEFF PORTER
Founder & CEO – Porter Digital Signage
 

Read the Answer by Adrian Weidmann

“In the Amazonian world in which we live, the traditional vertical business segmentation lines of demarcation are blurring. One could argue they were completely obliterated with Amazon’s recent acquisition of Whole Foods.”
ADRIAN WEIDMANN
Founder & Principal – StoreStream Metrics, LLC
 

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