ASK THE BOARD: Ad Council Takeaways

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What was your biggest takeaway from DSE 2018?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Steve Dawson

“Price points for display technology are dropping substantially, enabling larger and higher resolution digital canvases.”
STEVE DAWSON
VP, Emerging Experiences – SapientRazorfish
 

Read the Answer by Travis Kragh

“If you attended DSE 2018, you definitely heard someone talking about data. It was clearly the number-one buzzword of the year.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by David Oakley

“That is a great question. I was blown away at the vast array of new cutting-edge technology that is available not five years in the future, but right now.”
DAVID OAKLEY
President and Creative Director – BooneOakley
Show + Tell
 

Read the Answer by Christina Radigan

“The 15th Annual Digital Signage Expo came to Las Vegas during the last week of March. In addition to captivating exhibits in the showroom, expert panels tackled many critical issues facing the OOH industry today and echoed a number of key takeaways…”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“Content is still king. Data helps and it’s exciting and shiny and new, but it’s not the sole elixir.”
RICK ROBINSON
Managing Partner, Services – Billups
 

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