ASK THE BOARD: Advertising in Unprecedented Times

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How have you been advising clients to change their digital signage messaging, if at all, during this pandemic?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Wells Caughey

“Every brand will have different challenges and needs that arise from the pandemic. Some will stop attempting to drive traffic to their stores because those stores are closed, some will attempt … “

WELLS CAUGHEY
Director – Technology & Connected Environments
 

Read the Answer by Christina Radigan

“Amid the COVID-19 crisis, our clients have leveraged their digital signage to change copy to be contextually relevant…”

CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“The critical note for brand messaging in any medium during COVID is one of empathy and relevance. The concurrent nature of DOOH viewership makes this sentiment more pertinent – and precarious. “

RICK ROBINSON
Partner, Chief Strategy Officer – Billups
 

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