ASK THE BOARD: AI and Machine Learning

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How do you see Artificial Intelligence (AI) figuring in the future of digital signage?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“As Data continues to be the big topic around the advertising industry, AI is the real future and driver behind it all.”
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company
 

Read the Answer by Chris Mackenzie

“Artificial Intelligence is already at work within digital signage. Examples include traffic, weather, stocks, sports scores, social volume and content being used to trigger/influence creative.”
CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Bill Maslyn

“Artificial intelligence and machine learning have been top of mind in the digital advertising technology space for some time.”
BILL MASLYN
Vice President of Product, Content & Ad Technology
Intersection
 

Read the Answer by Brad Savage

“We see Artificial Intelligence figuring in the future of digital signage in two main ways – interactivity and adaptability.”
BRAD SAVAGE
Vice President and Executive Director
Motor Vehicle Network
 

Read the Answer by Dileep Varma

“By definition, AI is “Intelligence provided by any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals.”
DILEEP VARMA
Director of Product Development – Outcome Health
 

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