Ask the Board – April 22, 2019 | BEN KALUSKI


“What examples have you seen for data- driven content in video presentations?”

Data and transparency leads successful businesses in this day and age. Employees and stakeholders desire, and even need, constant and detailed information on everything an organization is doing. This can range from analytics on logistics to employee retention and satisfaction surveys and everything in-between.


Data shows associates exactly where they stand for KPIs in an organization. Displaying live KPIs through an API showcases how associates and the overall goals are performing. This data is extremely important to be accurate and visually appealing. Infographic-type formats play well in this space on large-format displays. Having a quick and easy way to digest the content is key. Another factor to think about is the audience and space. How is the audience engaging with the content? Does the content need to be quick or detailed? Additionally, is your audience an expert in the content and KPI information, or does the content need to be simplified? All of these factors play into how well the information is perceived. The benefits of this are transparency to the organization, increased productivity by inspiration, and even having a competitive spirit toward other teams within the organization to excel.

Internal Communications

Data feeds for internal communications efforts provide the necessary transparency that  an organization needs. Having data regarding where the business stands is one aspect of data visualization. This can come in the form of infographics or even longer form content with visually appealing imagery and details. Another aspect of internal communication and data is showcasing current projects that various teams are working on. The bigger the organization and more challenging the logistics of delivering content to various audiences, the more beneficial digital signage is. In most circumstances, the data provided on digital displays will be the only medium that audiences see this data on. Another recommendation is to show how vendors are performing. This almost always drives competitive vendors, especially in retail, to see how they stand in volume compared to the other. Internal communication has endless possibilities for data visualization in digital signage in any industry.


HR can benefit from data visualization as well. HR can display data of how employees are performing to benefit packages. Data isn’t always boring number crunching. Data can display infographic-type displays to improve employee relations and overall moral.

Data-driven content not only provides transparency and increases an organization’s overall communications but also provides labor savings. If feeds are utilized, labor is drastically reduced.


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